Voxworks is an AI voice startup in Australia focused on creating natural, locally trained voice experiences. They wanted an interactive animation for their landing page hero section that visually represents the idea of voice, sound, and energy while maintaining a modern, minimal, and B2B aesthetic style.
The Concept Phase
It began with a message from Andrew, the client.
From there, we had a few discussions to shape the perfect direction. Andrew wanted something that captured movement, rhythm, and intelligence. An animation that visually expressed voice and energy without clutter.
We explored two main ideas:
1. A coin-like spin that symbolized intelligence, precision, and continuity.
2. A waveform transformation, representing communication and the fluid nature of AI voice.
After comparing both, we merged them into a single, cohesive motion concept called Coin Spin Flow.
The Concept
Default (Idle) State
The Voxworks logo embeds smoothly into a sleek 3D coin.
The coin spins slowly on its axis, creating a sense of precision and balance.
Around it, a wave spectrum lights up in a circular form, symbolizing active energy and listening.
The animation loops perfectly continuous and seamless.
Hover State
When hovered or clicked, the coin accelerates, spinning faster with subtle vibration feedback that gives it tactile realism.
The audio wave spectrum becomes dynamically reactive, pulsing in sync with motion visualizing the “voice” of Voxworks.
The Coin Animation
The coin is the central visual symbol representing the intelligence and precision of Voxworks.
It’s a sleek 3D form that carries the embedded “VX” logo and maintains a metallic, premium texture
The Wave Spectrum
The wave spectrum represents sound and energy "Voxworks voice.”
It’s designed as a circular waveform that gently lights up in the default state, forming a rhythm of calm intelligence.
Final Result
Both elements were synchronized into one interactive sequence creating a fluid visual identity that reacts and responds.
Default State
Coin spins gently
Circular wave lights up subtly in rhythm
Hover / Interaction
Coin spin accelerates with vibration feedback
Wave spectrum becomes dynamically reactive to motion and sound
Preview Link
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