Assemblio - Turning complex AI into a clear, visual story
I had the opportunity to collaborate with Assemblio, a German startup spun out of Fraunhofer IPA, to help them communicate their groundbreaking AI-powered assembly planning tool through a modern, animated Webflow site.
Assemblio helps manufacturers generate assembly instructions directly from CAD models - drastically reducing time and human error. But while their technology was impressive, their old site didn’t show it. The visuals felt outdated, and the story behind their innovation got lost in technical language.
My goal was to rebuild trust through design - making their platform feel as smart and future-focused as the tech behind it.
Challenge
Assemblio needed a complete redesign and rebuild that would:
Turn a complex technical product into a clear, visual story
Establish credibility with engineers and decision-makers
Launch fast - the full rebrand and Webflow site had to go live in just 2 months
My role
Lead Web Developer & Designer
Worked closely with Assemblio’s CPO, CTO, and Head of Marketing to shape the direction, build and bring it all to life in Webflow.
Build
I handled Webflow development, component logic, and 3D animation integration, working side-by-side with an incredible team:
Branding & visual design developed together with Jaroslaw Kwolek
Key highlights included:
A modern Webflow rebuild with a modular CMS for future scalability
Interactive 3D animations that bring Assemblio’s AI workflow to life
A refined layout system that balanced technical depth with storytelling clarity
My favorite part? Seeing the 3D sequences align perfectly with the narrative -transforming complex data into something people can instantly understand.
Result
The new Assemblio site finally shows the value and personality of their technology:
A sleek, rebranded digital presence
Clear 3D storytelling that explains their AI innovation
Stronger credibility with customers, partners, and investors
A flexible, scalable foundation built entirely in Webflow
🔗 The project earned an Honorable Mention on Awwwards