FRAKT - Branding

Frakt is an investigative production company specializing in visual storytelling, focusing on digital mediums.

The inspiration point for this project was the bold typography of handmade signs, such as the Memphis Sanitation Strike of ‘68, and graffitis made by the folk to raise their voice to be heard among the constant stream of mass media.

Yet, the challenge was establishing such a bold system in the simplest way so that any editor could easily use it to share their investigations while distinguishing the brand from all the noise users are interacting with daily on social media.