This is a multi-project case study rather than a single-client rebrand. Across supplement, hydration, functional nutrition and pet wellness work, the recurring challenge was the same: one pack could look strong, but the brand needed a system before the second, fifth or tenth SKU arrived.

I developed packaging architecture across tubs, sachets, bottles, boxes and pouches, defining what should remain consistent and what could change. The work covered master-brand placement, product hierarchy, flavour and variant logic, benefit and claim sequencing, compliance zones, colour coding, format adaptation and production-ready handoff.

The value was not simply making individual packs look good. It was creating rules that made future products easier to recognise, easier to extend and easier to produce without redesigning the range every time it grew.

Projects within the study include work for Strike Nutrition, Paws & Whiskers, L8 Life, BTRFLY Labs, TrueSHIELD, Tame Nutrition and other supplement and wellness brands.