Something tells me to share

Something tells me to share my 2024 work for Paws & Whiskers. This was a pre-launch brand entering a crowded category where visual cues often swing between playful pet branding and clinical supplement language. Paws & Whiskers needed a more adult wellness position: warm enough to feel caring, structured enough to support premium pricing, and scalable enough to accommodate future products without rebuilding the identity after launch. Result: A complete identity system was prepared for launch planning. The brand had a clearer premium position for a crowded pet wellness category. Conceptual packaging logic created a foundation for future SKU expansion. The founder and future partners had a 55-page guideline for identity, imagery, typography, color, and application rules.