Hey there folks!

I'm more than happy to show you how I created a new brand strategy, visual identity, and website for a recipe platform.

This recipe website helps people cook traditional dishes with ease, blending cultural stories, flexible ingredients, and smart tools like voice navigation.

Many people find cooking difficult—they may lack experience, feel bored, or just not enjoy it. They often don’t know what to make with the ingredients they have, leading to frustration, food waste, or ordering takeout again.

Discover provides user-friendly, step-by-step recipes tailored to your available ingredients. This website simplifies the cooking process, offering enjoyable and delicious outcomes for all skill levels.

I conducted a holistic UX research process that revealed gaps in marketing messaging and services. These insights helped me identify key opportunities and shape the structure of the new recipe website.I designed a completely new platform that builds on the foundation of the previous version while introducing a fresh, engaging experience that connects more deeply with its growing community of home cooks and food enthusiasts.

I'm currently available for new projects and remote positions. Let's chat!