Dior Vargas — Brand Strategy & Visual Identity

Dior Vargas is a queer Latina feminist mental health activist who uses her personal story to inspire others while normalizing conversations around mental health. She tours the country, delivering keynotes, hosting workshops, and speaking on panels to discuss self-care advocacy, wellness accessibility, and diversity within mental health.

Dior was looking for a visual identity that resonated with young adults (her end user) while still being elevated enough to gain credibility with college and companies. We aligned on a brand experience that positioned her effortlessly as an expert through grounded colors and thoughtful design.

PROJECT SCOPE

Brand strategy, visual identity, social media graphics, marketing collateral, website design

BRAND PERSONALITY

Professional, modern, bold, calm