East Meets Dress - Brand Visual Identity Project

East Meets Dress is the first modern cheongsam brand for Asian-Americans. They strive to bring more transparency, quality, and customization to cheongsam dress shopping.

Vivian and Jenn, the co-founders, were looking for new branding that better conveyed the unique vision they had for their business: they wanted to combine modern aesthetics with a cultural twist. In other words they were looking for a brand experience that celebrated their heritage while also appealing to the modern bride. Together, we landing on a visual identity that conveyed an elegant yet approachable feel through refined typography, organic shapes, and bright colors.

PROJECT SCOPE

Visual identity, marketing collateral, social media graphics, packaging

BRAND PERSONALITY

Sophisticated, elegant, empowered, graceful, personable