Building a Premium Swiss Brand

Apogeo Studio

Project Introduction

Vitastan approached Apogeo with a clear objective: build a premium Swiss-made brand that stood out in an oversaturated vitamin market. We led the entire creative direction — from brand identity to packaging, 3D visuals, web design, and development — crafting a fully cohesive and elevated experience that speaks to health-conscious, quality-driven consumers.

Brand Identity: Translating Purity Into Visual Language

To reflect the purity of Vitastan’s ingredients, we developed a minimalist yet sophisticated identity inspired by Swiss aesthetics. Clean typography, extensive white space, and neutral tones came together to express quality, precision, and trust — key values for health and wellness consumers.

Packaging & Icon System: Simplifying Information Through Design

We created a custom icon system to clearly communicate product benefits, certifications, and differentiators. This approach not only simplifies consumer decisions but reinforces the brand’s transparency and premium positioning through clean, instantly recognizable visuals.
Label and iconography design
Label and iconography design
3D Design: Moving Beyond Traditional Product Photography
Rather than relying on standard packshots, our 3D team developed photorealistic renders that allowed full control over lighting, angles, and composition. The result was a tactile, immersive visual experience that deepens the emotional connection with the product while showcasing every detail with precision.
3d render
3d render
3d render
3d render

Social Media Design: Extending the Brand Universe

We translated Vitastan’s premium aesthetic into its social presence, using bold contrasts, Swiss-inspired elements, and clear messaging. Every piece of content reinforced the brand’s quality promise while standing out in crowded digital feeds.
Social media design
Social media design
Instagram post design
Instagram post design

Web Design & Development: Building a Digital Showroom

The website was designed to feel like a virtual store visit — blending clean layouts with 3D visuals and clear product information. We strategically placed seamless CTAs to guide users toward Amazon for final purchase, ensuring a frictionless transition from browsing to conversion.
Webflow home development
Web screens
Web screens

Project Outcome

✅ Brand positioned as a premium Swiss vitamin company
✅ Seamless user experience from brand discovery to purchase
✅ Emotional product presentation through 3D immersive visuals
✅ Fully scalable design system across brand, packaging, web, and social

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Posted May 29, 2025

Premium vitamin brand redesign: 3D product visuals, Webflow store, Swiss-inspired identity, and seamless user-to-purchase experience.

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