Branding, Web & Product for an AI-Powered Sports Platform

Apogeo Studio

Completed work

Creative Director

Webflow Developer

Web Designer

Figma

Webflow

Sports

Project Kickoff

TrackIt came to Apogeo with a clear mission: modernize sports analytics through a fully integrated digital experience. They needed a full-scope solution from brand identity to web platform capable of translating complex AI-powered data into an intuitive, energetic, and highly engaging interface for tennis and padel players.

Check it live

Home Webflow Development

Brand Identity: Where Sports Meets AI

To reflect the brand’s core promise — blending sports performance with cutting-edge analytics — we developed a vibrant identity built on motion, precision, and clarity.

Using a bold palette of neon greens and electric blues, paired with sleek modern typography, the identity captures both the high-energy world of racket sports and the technical sophistication of AI-powered insights.

Custom iconography and visual patterns evoke movement and statistical data, seamlessly aligning TrackIt’s branding with its tech-driven mission.

Brand Identity

Web Experience: Performance in Motion

TrackIt’s marketing website was designed to mirror the experience of using the product itself — fast, intuitive, and deeply interactive. Every element of the UI is crafted to guide the user through product features while reinforcing the brand’s positioning as a leader in sports technology.

Isotype, colors and typography

Web Experience: Performance in Motion

Key components include:

Smooth GSAP-powered animations that add fluidity to interactions.

Heatmaps and live data graphics to visualize athletic performance in real-time.

Clear, action-oriented CTAs to drive conversions and early access sign-ups.

Webflow mobile development

Web design

Mobile Experience: Data in Your Pocket

On mobile, we ensured the platform remains fully responsive without losing its immersive quality.

All AI-powered insights — from shot speed to heatmap analytics — are presented in clean, easily navigable layouts, allowing athletes to access their performance stats anytime, anywhere.

Responsive design

The Result

“Our team and investors are extremely proud of the branding and website we built. It perfectly reflects the vision and positioning we aimed for.”

— Gabriel Samanez CEO of TrackIt

We helped TrackIt build a unified digital experience that empowers athletes through real-time data visualization, while positioning the brand at the forefront of AI-powered sports analytics.