Innovation.tax is a boutique consulting firm specialized in business implementation, corporate structuring, and international expansion. They needed a sophisticated brand system that reflected their expertise, transparency, and premium positioning. Apogeo crafted a full-scope identity and digital experience — building a highly polished system across brand, web and digital assets.

The brand identity was designed to balance elegance and clarity — key pillars for the consulting world. Clean lines, minimalist layouts, and a restrained palette of deep blues and aquas were combined to project transparency, expertise, and calm authority. Every element — from the logotype to the corporate visuals — reinforces Innovation.tax’s promise of trusted guidance in complex financial landscapes.

The logo concept integrates movement and stability in one simple visual system. The custom symbol merges the initials “i” and “n”, with a 24-degree inclination conveying dynamism and growth. Its layered baseline levels reference financial charts — a subtle nod to the firm’s analytical expertise.

To complement the brand system, we developed an exclusive iconography library. The icons create a consistent and easy-to-understand visual narrative that translates complex financial and legal services into accessible, recognizable visual cues.

We extended the brand into social media channels using clean, impactful content design. Each piece highlights Innovation.tax’s core value proposition while maintaining visual consistency across platforms, helping build recognition and trust with both corporate and startup audiences.

The website was designed as a digital headquarters — minimalist, fluid, and highly functional. Interactive elements and subtle GSAP animations were integrated to provide depth without distraction, guiding users smoothly through the service offerings while emphasizing trust, clarity, and actionability.

Illustrator, Photoshop, Figma, Webflow, Vimeo API, GSAP Animations, Lottie

✅ Elevated market positioning for boutique consulting

✅ Unified brand system across digital and offline touchpoints

✅ Enhanced user experience that reinforces authority and clarity

✅ Scalable design foundation for long-term growth

We craft strategic, high-conversion digital experiences that help brands grow with clarity and intention.

Let’s build your next chapter together.

👉 apogeo.studio

📩 hello@apogeo.studio