E-commerce Website Redesign for Manufacturing Products

Led the complete redesign of a legacy website, transforming complex manufacturing product data into a seamless, purchase-ready e-commerce platform.

Focused on conversion-driven UX/UI, performance optimization, and SEO to turn the site into a profit-generating sales engine.

These are highlights that I proudly want to share with you within 6 months after the launch:

💎 500+ SKU-ready, SEO-indexed products (Baseline: 0 indexed products before redesign)

🛒 25% cart-to-order rate (Baseline: ~20% — above typical e-commerce industry average)

📈 14x add-to-cart growth (Baseline: 1x — pre-redesign ATC rate)

Lead UX/UI Designer — Directed design strategy and execution.

E-Commerce Architecture — Structured product data for optimal shopping experience.

SEO Integration — Ensured 500+ SKU-ready products were SEO-indexed for discoverability.

Design Timeline — The design itself are 3 months of working across multiple stakeholders in corporate environment.

Audit & Strategy – Analyzed the old site’s limitations and defined a revenue-focused redesign plan.

Data Transformation – Converted complex manufacturing product data into user-friendly product detail pages.

UX/UI Redesign – Created a modern, intuitive, and purchase-ready interface.

SEO & Performance – Optimized structure for search indexing and fast load times.

Launch & Tracking – Monitored post-launch metrics for measurable results.

UX/UI Design

E-Commerce Design

Information Architecture

SEO Optimization

Conversion Rate Optimization (CRO)