A fintech investment company wanted to convert new registered users faster and improve long-term engagement. I created a data-driven onboarding email strategy that boosted conversions, retention, and subscriber health.

⏳ Slow conversion from registered users → paying users.

📉 Low open and click rates on onboarding emails.

🧹 Growing list but declining subscriber engagement.

As the Email Content Marketing Strategist Freelance for 1.5 years, I:

Designed personalized onboarding flows.

Wrote engaging content to drive clicks and conversions.

Optimized subscriber segmentation and health using Mailchimp.

Designing onboarding flow for new registered users.

Running A/B testing within the first month to show measurable impact differences.

Implementing automated lifecycle emails to keep users engaged throughout their product journey.

Maintaining subscriber health with systematic re-engagement and dormant opt-out strategies.

43% avg open rate on onboarding emails.

26% new user conversion in 1 month (vs 16% in 2 months).

50% healthier subscriber engagement.

Contributed to an unlocked estimated ~USD 180K in additional monthly revenue.

Faster & larger user activation.

Stronger subscriber engagement.

Clear, measurable revenue growth via email.

I design email marketing strategies that convert, retain, and drive measurable revenue.