Luxury Jewelry E-Commerce for BTS x Frank & Co
Hashfi Arissa
💎 Luxury Jewelry E-Commerce for BTS x Frank & Co
Role: UI/UX Lead & Project Manager
About the Project
I led designed and project development of a limited 3-month campaign e-commerce platform for Frank & Co’s exclusive BTS TinyTAN jewelry collaboration.
The goal: craft a seamless, high-conversion shopping experience for luxury jewelry buyers — from homepage discovery to paid checkout — all within a high-AOV (average order value) market.
✨ Highlights
🚀 44.23% Add-to-Cart rate after login — over 3x higher than typical luxury jewelry benchmarks (~15%).
💳 23.88% Cart → Paid Transaction rate — outperforming industry average (~20%), boosting revenue per visitor.
👥 1.56% Visitor → Cart — above the jewelry sector’s 1.3% average.
💡 Impact
This short campaign proved that data-driven design can elevate conversion rates even in high-consideration purchases like jewelry. By optimizing user flow, strengthening trust signals, and streamlining checkout, we drove stronger purchase intent at every step.
Tools & Skills
Figma · UX & UI Design · UX Research · FigJam · UX Wireframe
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Posted Aug 11, 2025
Led design and development of BTS x Frank & Co e-commerce platform, boosting conversion rates.
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Timeline
Jul 1, 2022 - Aug 1, 2022
Clients
Frank & co.
