H2GO is a reusable water bottle company that brings its customers cold, safe drinking water while reducing plastic waste. H2GO is designed to be portable and ready for everyday use.

Brainstorming played a key role in exploring different interpretations of the brand. Since H2GO is a water bottle brand, it made sense for the logo to feel organic and inviting. A handwritten style captured this essence, aligning with the brand’s values and reinforcing its approachable identity

This final logo is shown in both black-and-white and full color, along with the brand's color palette. To maintain the water motif, a range of blue tones was chosen to represent water, while a complementary orange hue adds a pop of color, reinforcing the brand’s fun and energetic personality!

This packaging design used the color palette from above and included the brand's values and commitment towards sustainability.

Using the arrow motif that nods to going forward in everyday life, this brochure provides key information into the brand, including sustainability, how using a water bottle from H2GO helps the cause, and how to properly care for the item for long-lasting results.

The tote and poster design are additional ways that the brand can expand its identity and give its users items that can help them be on the go.