For NEKTAR, a premium potted honey brand, I developed a vibrant and nature-inspired brand identity that embodies the purity of raw honey and the artistry of its creation.

The logo features organic lettering and a playful bee illustration. The rough edges reflect the brand's artisanal and nature-inspired approach.

The project included crafting packaging and advertising that balance playful, approachable visuals with a commitment to sustainability. The honey jar design incorporates a bold color palette dominated by rich yellows and earthy tones, paired with bee-inspired illustrations and organic typography. The kraft-paper textures and hexagonal motifs nod to traditional beekeeping while ensuring a contemporary, shelf-ready appeal.

Inspired by the essence of bees and blossoms, this merchandise line for Nektar, features hand-drawn illustrations that celebrate the beauty of pollinators and their environment. The t-shirt and tote bag incorporate organic motifs, playful typography, and a rustic charm that connects back to the brand’s natural roots.

The advertising campaign expands on this theme, blending bold, bee-friendly slogans like "Harvested from the Heart of Nature" with dynamic visuals that highlight the connection between the product, the environment, and the hard work of bees.