By emphasizing vibrant, approachable visuals and bilingual messaging, I helped expand the project’s social footprint, increasing awareness and engagement with educators, students, and families.

The totes include key imagery that are unique to the Cal Poly Pomona campus, such as the iconic stables, farm store, Japanese Garden, Rose Garden, and the Bronco motorsports, to name a few.

These designs were tailored to resonate with Hispanic communities, fostering cultural connection and trust. As well as using the CPP colors and sticking with the university's branding guidelines.