A great SAAS launch all over Europe

2021 - On the B2C side, country-specific online apps to book a convenient car park spot near the airport. On the B2B side, a software to manage online reservations, growing the business and loyalty, without spending money on ads. ROOSH launches its SAAS product and needs to sell it. 

2022 - With my business development strategy, we onboard over 50 new business partners in all major airports of Spain, Portugal, France, Italy, within 5 months from the launch and right in time for the peak season. My solution led to further achievements in Germany, Austria, Switzerland France, Netherlands, and Belgium.

MAIN FOCUS Business Development | Partner Onboarding | Team Training

MY WORK 1. Market research: comparison with competitors, research of in-demand areas and services, exploration of potential partners. 

2. Strategy: definition of goals and KPIs, operations, timeline, action plan, tools and channels, organization of team training. 

3.1 Implementation - partner-wise: CRM email marketing campaign to scout for partners in Southern Europe, prospects relations, conversion management, partner onboarding with video calls and video tutorials, and partner assistance over the roll-out phase.

3.2 Implementation - team-wise: set-up of CRM environment on Freshsales/Freshdesk, framework organization, creation of automated email marketing strategy, preparation of guidelines for the team, training and live demo sessions with the team, supervision during team's implementation.