Good hair care invites everyone to the afterparty

SLIQ, a Black and Asian-owned haircare brand enlisted my help to shape their distinctive tone of voice, serving as the bedrock for their launch copy. With an air of playfulness, the brand emphasizes that wavy-to-coiled hair isn't difficult to work with. You simply need the right tools in your kit.

Tired of products doing the bare minimum? The lack of spice in your bathroom shelfie? Us too. We believe that good hair care is a game changer, and every hair type deserves a front-row seat. Enter SLIQ, a formula-driven hair care brand that’s taking texture from misunderstood to *ahem* I love you. Baby hairs and thirsty waves, we know their every move. And wash day? She ain’t that bad. You’ll see.

Good hair care invites you to the afterparty, from waves to braids and everyone in between. More than enough reason to clear some shelf space—our texture-friendly club lives by the ‘felt cute, don’t delete later’ philosophy. No matter where you land on the wave-to-coil spectrum, we can’t wait to meet you IRL soon.

Texture ain't hard to work with if you’ve got the right tools to play with.

SLICK introduces a new era for hair care, one that meets people at every wavelength. We’re ditching basic formulas and tired routines for ingredient-driven products that let you take the wheel. Consider us the antidote to old-school, outdated hair care. We’ll give you the tools, but we won’t dictate the rules. We're all about hair autonomy.

We're on your wavelength.

We don’t have time to live up to anyone’s beauty standards. We’re too busy writing our narrative.

When in doubt, remember that it’s just hair – let's play with it.