GoLvlUp: Fitness & challenges app

GoLvlUp is a project that looks the full use and exploitation of talents, capabilities, potentialities, etc. Such people seem to be fulfilling themselves and to be doing the best that they are capable of doing.

There are not real challenges that are useful, relevant and escalated, outside expensive schools or personalized coaching. Powerless and frustrated because they waste their potential, and feel they are not enough.

So, at the begining of 2020, I started design for GoLvlUp IOS app. Leading the UX area, we created wireframes and mockups that are the result of user research, analysis and a user journey defined for this project.

With the proper planning, we were able to confidently move into creating wireframes for the app. We took the decision to focus more on the functionality and structure of the app, opting for low-fidelity wireframes with very little detail. Ultimately, we could add design elements in later, what was important for our users, was that the product (above all) was clear and simple.

Our main challenge was to integrate the concepts of gamification, light social network and affiliate marketing to the challenges

The final result is pretty similar to what was proposed in wireframes but with some of the specifics of the IOS human interface, the design follows these guidelines closely so it can be user friendly to a wide audience using IOS.