Folklore Ventures — The Cut Through Report
Refract
From First Cheque to Forever
Folklore is an ANZ venture capital firm that publishes the Cut Through report — industry research distributed to LPs, founders, and the broader ecosystem. They engaged Refract to design the report to match the quality of Folklore's investment thesis.
Cut Through report design
The problem
Cut Through is one of Folklore's most visible public outputs, distributed to LPs, portfolio founders, and the ANZ startup ecosystem. Design inconsistencies and rushed production in previous editions undermined the authority the content deserved.
The report needed to feel sharp, considered, and credible — matching the quality of Folklore's thinking and reinforcing their position in the market.
Report spreads
What we made
We designed the report from cover to close: cover page, section dividers, branded slide layouts, and custom graphic assets — holding both the Folklore and Cut Through visual identities throughout, delivered polished and ready for distribution.
Section dividers and layouts
Custom graphic assets
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Posted Jun 10, 2026
Report design for Folklore's Cut Through — industry research for LPs, founders, and the ANZ ecosystem, designed to match the quality of the thinking.
