Branding and Package Design for MAVATIKA

Erin Milne

Brand Designer
Logo Designer
Creative Director
Adobe Illustrator
Photography

About the Brand

MAVATIKA specializes in handcrafted organic products with CBD and many other plant medicines following traditional herbalist practices to promote overall wellness. Each product focuses on unique solutions to your needs, be it easing your physical discomfort, stress relief, nurturing your skin, or gifting you with a rejuvenating sleep. 

Philosophy and Logo Design

Central to our design ethos is the influence derived from sacred geometry—a timeless and universal language mirroring patterns found in nature. Our inspiration spans from the Fibonacci sequence to the celestial dance of the 64-Star Tetrahedron, both serving as the driving force behind our logo.

Logo Inspiration - The 64 Star Tetrahedron

Name Creation

MAVATIKA, was create by combining "MA" rooted in the ancient Chinese word for hemp found 4,500 years old Chinese herbal medicine texts, and 'VATIKA,' meaning garden or person who cures poison in Hindi and Sanskrit.

Origins of the name
Origins of the name

Packaging

MAVATIKA - Herbal CBD product line
MAVATIKA - Herbal CBD product line
MAVATIKA - Hemp bag sample pack with hemp paper brochure
MAVATIKA - Hemp bag sample pack with hemp paper brochure

Full Label
Full Label

The label incorporates a QR code linking to batch-specific laboratory results and provides a comprehensive list of ingredients arranged by their respective amounts. Additionally, they are printed with a durable matte black base, featuring a brilliant chrome sheen for lasting visual appeal.

MAVATIKA - Icons
MAVATIKA - Icons

Print Material

Remaining consistent with the theme, we print brochures on hemp paper containing information about all our products and addressing frequently asked questions. These brochures are included with every order.

Outside of Brochure
Outside of Brochure

Inside of Brochure
Inside of Brochure

Marketing

MAVATIKA - Posts
MAVATIKA - Posts

MAVATIKA - Stories
MAVATIKA - Stories

Web Design

The website was built on the Shopify platform. From product showcases to secure checkout processes, every click reflects a commitment to simplicity and sophistication.

Hemp Apparel

Delving into the realm of sustainable fashion, our apparel line uses USA-made hemp T-shirts and is locally screen printed.

Organizational Expertise

Back-End Mastery in Inventory and Recipe Management

I excel in the meticulous organization of back-end processes, particularly in inventory control and recipe creation. Leveraging my expertise, I orchestrated seamless operations using Google Sheets as a powerful tool.

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