Automated Database Reactivation for Sales Mentorship Company

Client's Goal: A sales mentorship company wanted to monetize their existing contact list by re-engaging leads who had gone cold or were previously overlooked.

Challenges: They struggled with a large database full of stale opportunities and low-engagement contacts. Manual outreach was time-consuming and inconsistent, and their sales team was missing out on potential revenue from dormant leads.

Solution & Approach: I built a fully automated reactivation system using Go High Level (GHL). The system identifies low-engagement contacts and stale opportunities, then sends targeted reactivation offers through SMS, email, Whatsapp and more. Follow-up sequences are triggered automatically based on each contact’s response or intent. Contacts are imported via CSV or synced from their CRM, and all engagement is tracked in real time. The system updates pipeline stages and stops messaging when a contact replies or access the offer.

Automated segmentation of low-engagement and stale contacts from CRM or bulk import

Multi-channel outreach with personalized offers via email, SMS, Whatsapp and more.

Intent-based follow-up sequences that adjust automatically based on replies, clicks, or bookings

Real-time pipeline updates and removal of converted or opted-out contacts from campaigns

Detailed campaign reporting and analytics for optimization

Compliance features including opt-out management and message timing controls

Results: The company now reactivated almost 100,000 contacts, with response rates of up to 15% from previously dormant leads. This has generated significant incremental revenue and freed up the sales team to focus on warm prospects.