RINSED

Halie Fortson

Brand Designer

Behind the Brand

This is a passion project for a hair care brand. I created a modern looking brand as a lot of people's eyes go towards a modern hair care packaging, (especially women.)
The dusty pink replicates "care" as the brown replicates "nurturing." These really are what the brand wanted it to say without saying it.
I created a primary/submark logo, package design, and some social media posts.
Tip: Try to keep this description brief and under 150 words by highlighting the best parts of this project— recruiters don’t spend much time reading detailed descriptions! 💪
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