ALBA

Halie Fortson

Brand Designer

Behind the brand

Alba was a passion project- they already had a color palette created. They wanted a fun color palette although a minimalistic and modern look. I used a thin modern font as I feel it really made the logo popped. Navy blue means "power/authority", Yellow is "fun", and pink is "calmness/sentimental". As these colors really are the meaning behind Alba.
I made an icon, Thank You Card, Primary + Secondary logo, and Business card design.
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