Rainbow Russians by Lee PriceRainbow Russians by Lee Price

Rainbow Russians

Lee Price

Lee Price

Brand Strategist

Creative Director

Copywriter

From Russia With Equal Love

With the FIFA World Cup held in Russia, nobody was discussing the rainbow-coloured elephant in the room. PP did, donating £10,000 to LGBT+ causes each time the hosts scored, turning them into accidental allies. It got off to a great start, when Russia won their opening game 5-0 (prompting an appearance by yours truly on CNN in a Russia shirt – I know, simpler times), and led to a total donation of £170,000

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Posted May 8, 2024

This is "Rainbow Russians" by Lee Price on Vimeo, the home for high quality videos and the people who love them.

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Paddy Power PLC

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Brand Strategist

Creative Director

Copywriter

Lee Price

Lee Price

Award-winning creative brand comms specialist

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