With the FIFA World Cup held in Russia, nobody was discussing the rainbow-coloured elephant in the room. PP did, donating £10,000 to LGBT+ causes each time the hosts scored, turning them into accidental allies. It got off to a great start, when Russia won their opening game 5-0 (prompting an appearance by yours truly on CNN in a Russia shirt – I know, simpler times), and led to a total donation of £170,000