Save Our Shirt

Lee Price

Save Our Shirt
Gambling firms were blighting football with their shirt sponsorships, so Paddy Power decided to get in on the act – with a sash logo that had the footballing world raging, especially when Huddersfield wore the kit in an actual match, before our big reveal (we were actually 'unsponsoring' the club, and four others) kept them talking, making this PP's most successful brand campaign.
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Posted May 8, 2024

This is "Save Our Shirt" by Lee Price on Vimeo, the home for high quality videos and the people who love them.

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Paddy Power PLC

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