Allbirds x LiLo: The Unexpected Athlete
Lee Price
Communications Specialist
Creative Director
Copywriter
Allbirds
"Always avoid the plastics..."
Allbirds had made a serious running shoe, but didn't want to alienate casual runners, so we made LiLo the face of our not-so serious campaign – which, yes, allowed me to write a script full of Mean Girls and Parent Trap references. Yay!
