Allbirds x LiLo: The Unexpected Athlete
Lee Price
"Always avoid the plastics..."
Allbirds had made a serious running shoe, but didn't want to alienate casual runners, so we made LiLo the face of our not-so serious campaign – which, yes, allowed me to write a script full of Mean Girls and Parent Trap references. Yay!
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Posted May 8, 2024
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