Allbirds x LiLo: The Unexpected Athlete by Lee PriceAllbirds x LiLo: The Unexpected Athlete by Lee Price

Allbirds x LiLo: The Unexpected Athlete

Portfolio project
Lee Price
"Always avoid the plastics..."
Allbirds had made a serious running shoe, but didn't want to alienate casual runners, so we made LiLo the face of our not-so serious campaign – which, yes, allowed me to write a script full of Mean Girls and Parent Trap references. Yay!

0 likes · 7 views · May 8, 2024

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