What if the gingerbread cookie got a rebrand?
Meet Cinnapop - festive, playful, and a little more iconic.
Brand strategy, identity, creative direction & packaging for a modern Christmas cookie brand - reimagining the gingerbread classic through personality, bold colour and a more elevated visual language.
Scope
Positioning · Visual Language · Typography · Colour System · Pattern Design · Packaging Applications · Campaign Direction
Gift Packaging Design
The result is a character-led Christmas brand that sits somewhere between quiet luxury and festive fun - familiar enough to feel nostalgic, but distinctive enough to become its own holiday icon.
From Seasonal Staple to Seasonal Icon.
Logo Design
Cookie Tin Design
Illustratio
Food & Beverage Packaging Design
READY TO MAKE YOUR BRAND STAND OUT?
Let’s build something memorable.
1 like · 8 views · Sep 14, 2026
A Christmas cookie with a personality of its own. Brand strategy, identity, packaging and creative direction for Cinnapop.
