\\The details make the brand. Cinnapop

\\The details make the brand. Cinnapop was all about giving a familiar Christmas classic a personality of its own. From tins and pouches to gifting and campaign imagery, every detail was designed to make the cookie the main character. We developed the brand across strategy, positioning, visual identity, creative direction, packaging and guidelines, building a bold and playful visual world through colour, expressive type, patterns and art direction.