Paloma - Brand Strategy & Identity Design for Holiday Residence
ameera noor
Paloma - Brand Identity for Holiday Residence
Brand identity for Paloma, a Mediterranean holiday residence on Mallorca’s quieter southeast coast 🍋
Logo Design & Illustration Suite
Room Key Card Design
The identity began with a real architectural detail found across the island. traditional Mallorcan farmhouses, known as fincas, often featured a palomar: a stone dovecote where doves instinctively return to the same tower every evening, without ever being trained to. The brand isn’t a metaphor for “homecoming,” it’s built around a structure that already does that job. Paloma is built on that one instinct: stillness, and the act of coming back to it.
Door Sign Design
Sometimes the more interesting brand isn’t the one that goes bigger. It’s the one that goes more specific.
Room Key Design
The Strategic Problem
Most Mediterranean branding makes the same two moves - Santorini blue or Amalfi cliffside. The brief needed something quieter and more specific, or it would disappear into a sea of identical mood boards.
Color Palette
Merchandise Design
Social Media Designs
Deliverables
Brand strategy & positioning, tone of voice guidelines, visual identity direction, naming system, room key copy, print and digital collaterals.
Hotel Amenities Design
Typography Suite
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Posted Aug 24, 2026
Designing and developing the brand strategy and identity for Paloma, a holiday residence in Mallorca, rooted in traditional Mallorcan elements.
