What happens when a Christmas

What happens when a Christmas classic gets a personality?

Cinnapop is a gingerbread cookie brand developed around a simple idea: take one of Christmas’ most familiar characters and give it a better personality.

The challenge was to move away from the predictable nostalgia of the category and create a brand that felt modern, memorable and premium without losing the warmth of Christmas.

The result is a character-led Christmas brand that sits somewhere between quiet luxury and festive fun - familiar enough to feel nostalgic, but distinctive enough to become its own holiday icon. Full case study here 🍪