\\ Even the smallest touchpoints

\\ Even the smallest touchpoints can tell a brand story. For Gokul Oottupura, a much-loved Indian restaurant, we designed a custom food tray design with illustrations inspired by the simple, familiar moments around a meal. The little characters eating, chatting and enjoying their food bring a sense of warmth and togetherness to an otherwise functional touchpoint. The idea was to make the tray feel less like just another piece of packaging, and more like an extension of the friendly, familiar experience of dining at Gokul Oottupura. more here