Fluid Motion Brand Identity Design

Fluid Motion is the premier therapy massage studio for high performance athletes who need to restore their bodies after intense training. The challenge for the brand was to stand out amongst the sea of hyper-masculine brands that weren't welcoming or approachable.

We decided to create a brand elements that incorporated movement and fluidity in logo, as well as a softer and natural color palette that took inspiration from the nature surrounding the west coast. The result is a vibrant, warm, and welcoming experience that feels organic but strong.