Hayes Haberdashery Shopify Website Design

Hayes Haberdashery exists within a competitive and crowded industry that can feel unapproachable and stuffy. The site needed to balance the refined and masculine subject matter with soft organic shapes and colors to create a welcoming environment that allows any man to feel like he can be his best self. The serif font’s curved shapes and sharp edges pay homage to fashion houses from an era of sharp tailoring and handcrafted details. The layout of the store needed to reflect curated selections, shoppable trend edits, and relevant clothing categories based on seasonality to provide the most relevant information in a way that is encourages ease of purchases.

The Shopify website led to a significant increase in user purchases, as well as overall satisfaction for ease of use. This meant a $20,000 first month in sales, which is a major milestone for every small business! Furthermore, this resulted in greater foot traffic to the brick and mortar store for exclusive consultations and stylings after customers were impressed with the offerings and online experience.

Explore the Hayes Haberdashery website and see the transformation for yourself! Visit the site.