Social Media Assistant for Ball State University Marketing

From 2019-2020 I worked as a Social Media Assistant for Ball State University's Marketing and Communications Division. Throughout my time there I worked on a diverse range of tasks.

• Managed all official Ball State University social media platforms

• Implemented marketing strategies and campaigns across social media channels

• Developed strategic plans for social media initiatives

• Designed graphic, animation, and video content for social media

• Used research and analysis to inform social media decisions

• Created analytics reports and used social media listening

• Helped to manage strategic communications through social media for COVID-19 in the spring 2020 semester

• Wrote articles for the Ball State University Magazine

• Assisted in production for university commercials and billboards