Division of Online Learning UX, CRM, and Marketing Assistant

I worked as UX, CRM, and Marketing Assistant for Ball State's Division of Online Learning from 2020-2021. During my time there, I assisted the team with a diverse range of tasks which are listed below.

Managed customer relations and built email communications

Created and developed new web pages and implemented website updates

Prototyped wireframes for ad campaigns

Posted online student testimonials and general articles to the Ball State Online blog

Assisted in writing copy, designed graphics, and developed campaigns for social media

Designed communication plans and online student user journey maps

Analyzed data and helped with reports

Worked with the marketing team to implement strategies across various platforms to promote undergraduate, graduate, graduate certificate, and licensure online learning programs