This project was a campaign called #UnlockYourSwag - a campaign to introduce 30 AR lenses made by Moj and their partnership with Snapchat - and for two years thereafter, Moj produced over 800 lenses for Snapchat.

Art Direction: Ashutosh Saxena, Vikrant Singh, Aparajita Bhattacharya, Vaishali Jain Lenses creation team lead: Vaishali Jain

To create a promotional video to introduce the new Lenses features added to the Moj app in partnership with Snapchat under the campaign #UnlockYourSwag with Moj lenses. The idea was to showcase the variety of the first batch of lenses created by the Moj Lens team.

Goals/Requirements: • To create a buzz around the new Lens feature. • To gain traction on social media. • Increase the number of downloads and users. • Generate press coverage and PR

First, we picked out a few lenses from the whole set which was launched as part of the new feature. The most attractive and engaging lenses were shortlisted to be part of the video - the idea here was to showcase the best of the set to generate excitement.

We gathered multiple influencer videos that used these lenses and created a fun and exciting visual montage, backed with a catchy soundtrack.

As part of the partnership with Snapchat, Moj's goal was to create around 400 lenses in various phases for its community. However, the goal was far surpassed - as of today, Moj has created over 700 lenses in partnership with Snapchat.

The 766 lenses now available on Moj saw over 130 million videos created in 2022, accounting for 18% of all videos made.