Tailjoy - Brand, Web, Packaging

As Tailjoy’s Design & Brand Lead, I shaped the brand’s visual identity across web, packaging, branding, and in-store displays. I led strategy and execution to deliver a cohesive, high-impact customer experience at every touchpoint.

I created digital experiences that supported growth and retention, developed packaging that stood out on shelves and resonated with our audience, and ensured brand consistency that built trust and recognition. I also guided the design of POP and retail displays that drove engagement and sales.

Through this role, I translated design into measurable business outcomes — leaving a lasting impact on how customers perceived and connected with Tailjoy.