As founding design lead, my role was pivotal in shaping the brand's visual identity across various touch points. From providing strategic design direction for an intuitive online experience to crafting innovative packaging solutions and guiding the creation of captivating in-store displays, I contributed to a visually compelling and cohesive brand experience. During my time at Mi-ji, I had the exciting opportunity to leave a lasting imprint on how customers perceived and engaged with the brand, ensuring a seamless and impactful journey.