Mother Owl - Total Brand Design

About Mother Owl is a personal project I created during my studies at New Bulgarian University.

The brand specializes in the production and distribution of organic baby lotions and cotton clothes. It is the first Bulgarian brand that offers reusable and refillable packaging.

The idea is created from scratch, and I produced everything from the logo to branding materials, targeted marketing campaigns to a fully functional web and app design.

A global problem for the population is the waste that comes with having a kid. It is proven that just for one year, a child contributes to a room full with diapers. It is a problem not only for the mothers, but to their kids as well, because with the use of synthetic matherials, the skin of the babies needs further and gentle care.


After throughout research of the Bulgarian baby products market, I found that there does not exist a company that proposes to mothers and their babies nature-made and sustainable products. I decided to make the brand special and competitive by offering refillable option, meaning that not only clients reduce their footprint / ecological burden, but they also convert into long-term clients, by returning to the shop every time they need a refill.