The Modern Professional Body branding and website

We helped TMPB establish a new brand and digital presence, distilling the visual concept of evolution from tradition to modernity, and accurately conveying it to their audience.

Inspired by CEO Harry McAdoo, the company’s core value is to help legacy businesses smoothly transition to the fast-paced modern business world. We aim to reflect this coexistence and transformation of old and new in our graphic and typography design.

We have discovered three promising concepts, each embodying the essence of the transition from old to new in its own unique way.

These two concepts were highly artistic, characterized by abstraction and interactivity. Although they were not ultimately selected, we still appreciate them because we recognize that a clear and powerful expression of the brand’s core message is paramount. It needs to be simple and instantly recognizable, even when scaled down. so here we are:

Combining architectural textures of old and new with a striking collage style, conveying a determined effort towards fundamental reconstruction.