Runrum brand design and visual system
Su Liang
We conceived three concepts and chose the one where two hidden “R”s appear in the negative space. The repetitive triangles create an upward motion, giving the design a strong, disciplined, and uplifting vibe.
A 48-page brand manual was created, encompassing typography, color schemes, usage guidelines, pairing rules, web design, packaging design, graphic design, and social media assets. This established the core visual identity of the brand.
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Posted Sep 2, 2024
I created an optimistic and energetic brand system filled with vitality.
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