Hey guys! wanted to share

Hey guys! wanted to share a little brand concept I've been playing with "Crimson & Citrine," a luxury dessert & coffee lounge.

The challenge I set for myself: luxury and color usually don't mix, luxury tends to mean muted, neutral, safe. So I picked two colors that shouldn't work together on paper (deep oxblood crimson + citrine gold) and built the whole identity around making that contrast feel expensive instead of loud.

Signage, packaging, menu boards, merch, all one system, one mood. 🍷☕

Indulgence, undiluted.