I was hired as an organic social media manager to support a brand's launch to the UK market across social media. I worked closely with their global team to create an outline and strategy for the UK audience and how to effectively build brand awareness. For the launch, we captivated the audience through personality and fun, while introducing the new account. The video gained over 36K+ views on Instagram alone and an audience growth of 6K+ followers across Instagram and LinkedIn in the first month.