Boosting Brand Engagement Through Strategic Social Media

I transformed a brand’s social media channel from support-only to an effective community tool for B2B and B2C users. I developed and executed a social media strategy and multimedia content calendar for 320K+ followers and increased their overall engagement by 40%, with a combined organic and paid growth rate of over 120%. I maintained a benchmark of 3.6%+ engagement rate across all platforms YoY and was a point of contact for guidance on all things social, community, and public facing communications.