I worked with a client to develop their social media strategy and provide mentoring sessions to help them create educational tutorials and videos for their VFX and motion graphics work. Together, we defined their approach on social media, how to position them as a thought leader in the post-production industry, define their target audience, create effective content pillars, and ensure their high-quality video content would lead to real results. At the end of the project, the client felt confident and highly motivated, had a fully fleshed social media strategy that they could continue to test and develop in their own time, and began to see a significant increase in video views and engagement.