Designing for Avira Group meant finding a balance between their focus on land acquisition and their vision for innovative future-forward real estate development. To stay away from property ideas I created a special geometric 'A' monogram using a strict intersecting grid. This grid made sure there was architectural symmetry and the design could be used in many sizes. The main shape points upward showing growth and the creation of new places. Inside there is a triangle that points down giving a sense of stability. This part shows grounded investments and planned land developments. The whole thing is, in a modern blue. This precise and thoughtful identity shows their mission clearly. It shows their goal to confidently connect people, opportunities and long-term investments.