Klook – Travel Booking UI/UX Redesign & Visual Identity

Klook is a travel-tech platform designed to simplify how users discover and book local experiences, attractions, and getaways. This project focused on creating an intuitive, visually rich interface that inspires exploration while maintaining clarity and usability across devices.

• Redesign the platform’s user experience for improved engagement and retention • Create a seamless booking flow optimized for mobile users • Build a cohesive visual identity that reflects modern travel aesthetics • Integrate interactive elements to make browsing and booking more intuitive • Prepare developer-friendly assets for smooth implementation

• Complete UI/UX design for key user flows (Home, Search, Booking, Checkout) • Mobile-first responsive layout across all breakpoints • Interactive prototype (Framer/Figma) to visualize user interactions • Custom icon set and visual branding elements • Design system & developer handoff documentation

• 40% improvement in user task completion during booking flow testing • Enhanced visual identity led to stronger brand recognition • Increased user engagement time through interactive microinteractions • Reduced bounce rate due to clearer CTAs and mobile-first navigation