Onshore Roasters – Brand Identity Design

Industry: Specialty Coffee / FMCG Type: Branding, Packaging, Web Design, and Marketing Collateral

About the Brand: Onshore Roasters is a premium coffee brand passionate about ethically sourced, small-batch roasted coffee. Rooted in coastal culture and sustainability, the brand offers a refined yet approachable experience to coffee lovers. From bean to brew, Onshore Roasters emphasizes flavor integrity, eco-conscious packaging, and a strong sense of community.

• Establish a distinctive brand identity that reflects the brand's ethos—coastal, conscious, and crafted. • Design minimal yet premium packaging that appeals to modern coffee drinkers and stands out on shelves. • Build a responsive and aesthetic website with e-commerce integration, storytelling elements, and subscription options. • Create social media visuals and launch campaigns to generate buzz and build a loyal customer base.

Logo Design – Wordmark + icon variant, inspired by coastal elements

Brand Identity Kit – Fonts, color palette, usage guidelines

Packaging Design – Coffee bags, boxes, labels with eco-friendly visual language

Social Media Kit – Templates, launch creatives, and content calendar

Print Materials – Business cards, café posters, loyalty cards

• Young professionals, urban creatives, and ethical consumers aged 22–40 • Coffee connoisseurs who value transparency, sustainability, and taste • Café owners and retailers seeking premium wholesale offerings